Collection of Personal Information and other Information
When you use our Website, we collect and store your personal information which is provided by you from time to time. Our primary goal in doing so is to provide you a safe, efficient, smooth and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our Website to make your experience safer and easier. More importantly, while doing so we collect personal information from you that we consider necessary for achieving this purpose.
In general, we use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. If you choose to buy on our Website, we collect information about your buying behavior. If you transact with us, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders.
Use of Demographic / Profile Data / Your Information
In our efforts to continually improve our product and service offerings, we collect and analyze demographic and profile data about our users’ activity on our Website.
We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like pin code, age, or income level). We use this data to tailor your experience at our Website, providing you with content that we think you might be interested in and to display content according to